If you are looking for a great way to communicate with people inside and outside your church, check out MailChimp. It is a free email service.
We use it for all our mailing lists to people outside of the church (Supporters, Kid’s Events, Infertility Support Group, Etc.) It allows you to create mobile friendly emails that are graphic intensive. This create a very professional feel to them and increase the chances of people opening them up and reading them.
One of the coolest features of MailChimp is you can stats on the number of people who actually opened the email, what links they clicked on, etc. This helps you know what they are interested in.
By the way did we tell you the best part, it is FREE!